Hi, I'm Sergio Anaya

Engineering Manager & Digital Analytics Expert

About me

Let me introduce myself

story

Hi! I'm Sergio, I'm a Tech leader and Digital Analytics Expert delivering analytics platforms integrations. Proven success in leadership, and organizational development within digital data and automation spaces. Fluent in both English and Spanish.

With almost a decade of experience in digital, starting as a web application developer and eventually Digital Analytics I excel in making sure enterprises have the right data collection and analysis architecture. Specialties: Digital Analytics, Technology Architecture, Software Engineering Management, E-commerce.

Profile

Sergio Anaya

Engineering Manager & Digital Analytics Expert

Bilingual (English/Spanish) Engineer from Ottawa with 7+ years experience.

Phone number: +(1) 613 400 2161
Website: www.sergioanaya.ca
E-mail: sergio@sergioanaya.ca

Key Skills

JavaScript (Vanilla and libraries)

80%

dataLayer design and implementation

90%

Google and Adobe Analytics

90%

Google Tag Manager, Tealium iQ

95%

Automated Validation (DataTrue and Observepoint)

90%

Resume

More about my past

  • work experience

  • Engineering Manager, Digital Analytics 2021 - Present

    @ Canadian Tire Corporation (Ottawa and Toronto,ON)

    - Leading a cross functional team in charge of analytics implementation and analysis.
    - Implemented full tracking coverage from scratch for Canadian Tire's new ODP(One Digital Platform) in multiple tools (UA360, GA4, Quantum Metric).
    - Successfully transitioned to GA4 as the tool of record for the enterprise.
    - Constant development of the analytics practice as a platform, delivered multiple modules of this platform to help reduce friction and timelines between Front End devs and analytics teams.
    - Design and execution of digital strategy across the enterprise.
    - Mentor analysts and developers with their technical skills and career development.

  • Sr. Web Analytics Engineer 2018 - 2021

    @ Autodesks (Ottawa,ON & Montreal QC)

    - Sr Engineer on a team of developers in a variety of analytics work such as:
    - dataLayer implementation for over 200 Autodesk websites leveraged by Google Tag Manager and Tealium iQ.
    - Google Analytics and Adobe Analytics custom implementation for events, data enrichment
    - Sr. Engineer in the implementation and maintenance of GDPR and CCPA compliance tools
    - Subject matter expert in automated validation for analytics
    - Technical liasion for multiple business stakeholders.

  • Implementation Engineer 2017 - 2018

    @ Napkyn Analytics (Ottawa,ON)

    - In charge of design and implementation of custom JavaScript pixels to facilitate enhanced ecommerce analytics.

    - dataLayer implementation for Google Tag Manager and Tealium Tag Manager.

    - QA Tasks

  • Technical Analysis Engineer 2016 - 2017

    @ ProntoForms (Ottawa,ON)

    - In charge of Onboarding customers on the more technical features of the product (API, Systems Integration).

    - Reduced Response Time and Increased Customer Satisfaction for the Support Team by automating internal processes through web applications.

    - Answer technical questions in the Pre and Post Sales stages.

    - Escalate technical issues to support and development teams.

  • Lead Developer and Project Manager 2015 - 2016

    @ ADM Aditude Media (Ottawa, ON)

    - In charge of development and project management for the most sophisticated self-serve ad network that utilizes facial recognition software to serve appropriate ads based on demographic data.

    - Led a 2 developer team

    - API development and Implementation (Google Drive, Google Analytics)

  • Database Jedi Master 2015 - 2015

    @ Denilson (Ottawa,ON)

    - In charge of designing and implementing the MySQL database for the secure payment option provided by our product, this database was accessed by our Android app as well as the administration portal.

    - Built the Admin Portal both the front and back ends with PHP and Bootstrap

  • Education

  • M.Eng Technology Innovation Management.

    @ Carleton University

    Courses such as: Software Project Management, SaaS, Technology Entrepreneurship

  • B.Sc Information Technologies and Intelligent Systems Engineering.

    @ Universidad Panamericana

    UP is one of the most prestigious private universities in Mexico. Coursed all 5 years with an academic scholarship.

  • Graduate Certificate - Operations Management

    @ Universidad Panamericana

    Courses such as: HR Resource Management, Master Resource Planning, Process and Product Design, Customer Satisfaction

Portfolio

Some of my Projects

  • All
  • First category
  • Second category

Personal HTML5/CSS3 Resume for download

PDF Format

Preview

Javascript Text/Number List Exercise

Front End, Programming concepts

Preview

Dota Live!

Full Stack, API

Preview

TwitchTV account administration (Coming Soon)

Back End, API

Preview

Administration Portal for Businesses (Coming Soon)

Full Stack, LAMP

Preview

Project title here

Branding, Illustration

Preview

Some of my Soft Skills

Excellent Communicator

Team Leadership

Problem Solving

Customer Satisfaction

Interests


Science & Tech

Sci-fi

Programming
competitive gaming
sports

Music

Contact

Get in touch with me

Address

Ottawa, ON

Phone number

+1 (613) 400 2161

Email

sergio@sergioanaya.ca

Website

sergioanaya.ca

Built by: M.Eng Sergio Anaya